DAY Communications LLC Design & Function for Web & Print

Despite continual change, some things remain true:

ADVERTISING
The foundation for a successful ad campaign is still adequate research and analysis. Because of all the new media, messages and companies, careful research is essential before brainstorming for creative insight. Otherwise, imitation could occur.

MARKETING
A message that explains and promotes a company’s offerings in a focused, fresh way is crucial, but no message can help a product or service that needs to be improved or updated. The “4 Ps of Marketing” still apply: Number 1 is the Product/service, and Promotion still is the last P. To help you think about your products and services, download DAY Communications' free marketing worksheets.

MEDIA PLANNING
The internet is not replacing the print media, but has affected the function of print. A brief print message that points to a lengthier message on a website may be a good use of print. Reinforcing your message to your target audiences through a variety of media is still the best approach.

YOUR WEBSITE
Keeping a website up to date, attractive to Search Engines, and pertinent to customer’s interests, is common sense. Using common sense is important in an age of rapid change, but informing your sense of what is commonly true could require a lot of google-ing or bing-ing.

GRAPHIC DESIGN
The principles of graphic design generally still apply, but not wholly. For example, should a designer should use muted and unusual colors when marketing to more intelligent people? Are bright colors for the less educated? The experts of the last century said so, but one marketing guru, Tom Peters, has stated that the Internet has made necessary the use of bright colors.

DAY Communications is committed to your success in TODAY's marketplace.

How will you invest in your business in the coming year? Which options will you pursue in your quest for growth and a profit? As you lay plans for 200?, we encourage you to budget a tax deductible 5%-7% of your gross sales or billings to advertise. This amount is usually considered a minimum. In a competitive marketplace, it's a necessary operating expense-- NOT an option, even in times of economic recession.

Generally, a greater market share, faster growing markets, new products or services, or higher quality products necessitate spending more than the minimum budget amount to get results. Companies may spend as much as 20% of gross sales or more to launch a new product or service.

A frequently asked question is: "Should I figure my percentage based on last year's gross sales or on what I think this year's will be?" The answer to that question matters a great deal less than HOW you spend it.

Don't invest in short-lived programs or schemes which equate to junk bonds. To maximize your investment, let us help you set a definite figure itemized in an annual plan.

Once we understand your goals and objectives, we can recommend a realistic outlay for advertising in support of their attainment. And we'll develop concepts and programs that will add excitement to your day-in-day-out road to achievement.

Also, by involving us in your annual business plan, you can trust us to evaluate the proposals of all media salespeople over the course of the year. By referring them to us, you will save time and aggravation.

By the way, don't think of advertising only as newspaper, radio or www banners. E-letters, annual reports, capabilities or product brochures, and even instruction booklets can be used as promotional literature to sell your firm to prospects and build its image with customers to encourage repeat business. We can assist you with the range of collateral pieces-- (our jargon for) items which extend your advertising message or explain your firm or products to the public. We can produce such literature in print, for broadcast or on the Internet. Let's make plans.