DAY Communications LLC Design & Function for Web & Print

Your company colors communicate. Ideally, they add suggestive and symbolic connotations to your name and logo, accentuate them, and make them more perceptible, easier to identify. Ideally, they evoke a positive response and feeling in your customers and prospects. How are your colors performing?

We all instinctively recognize that colors symbolize concepts, and even the least artistically inclined among us would know not to use bright red on a nursing home letterhead or light blue for a trial attorney. But how does one determine the right colors for a new company or for a firm seeking to update its image? How will you determine the best selection of colors for your firm brochure? Consult with us. We'll help you be original without straying from the ground rules of good taste.

Times change. Architectural styles evolve, fashions are updated, and so are the colors of business. Rapid technological change and the trend of our society toward a service economy have made fresh colors and new color combinations the rule rather than the exception, because they have the power to tell the story.

Also, colors can help you achieve various communications objectives. For example, dull colors help to reduce tension. Add gray to a vivid color to get a dull one. Or, keep that vivid color if you want people to pay attention.

Want to show you are unique? Use an eccentric color like fuchsia, or introduce an unusual color combination such as burgundy with peach rather than gray or navy as is usually seen.

The ink companies always keep pace with the times by creating new colors for graphic designers. The Internet boasts thousands of colors! We're sure there’s a new color especially for your firm.

Of course, changing colors will affect nearly all the items which identify your firm to its publics. However, as with all professional advertising, it is a justifiable operating expense, and an investment which may spur new inquiries and growth. Contact us to profit by new colors.

"Nothing ventured, nothing gained" is especially true in marketing. Successful programs require calculated risk taking. We are in business to help you develop communications programs that will target the right audience--grab attention--relate your message--and be remembered. Achieving that level of impact requires planning, creativity, and a willingness on the part of the client--you--to take some risks.

One agency executive has said: "An advertising agency that shows you work that does not contain some sense of the unexpected - at least a few surprises - is simply not doing its job the way it should. I am quite serious when I say that one of the main responsibilities any advertising agency has is to prepare, propose, and fight for ads that make clients nervous!!"

If you feel nervous after your agency has made a presentation, ask yourself: Is my reaction based on a valid intuition that these creatives simply won't achieve my goals, or am I timid about really making an impact?

Would customers and others consider the program under review refreshing-- inspiring-- meritorious-- clever-- thought provoking-- innovative? Would your competitors wish it was theirs? If so, your nervous feeling is a good sign. And if the program has no breakthrough qualities, why consider it at all?

Breakthrough programs are the way to go in marketing, so relax, and take a risk!