How will you invest in your business in the coming year? Which options will you pursue in your quest for growth and a profit? As you lay plans for 200?, we encourage you to budget a tax deductible 5%-7% of your gross sales or billings to advertise. This amount is usually considered a minimum. In a competitive marketplace, it's a necessary operating expense-- NOT an option, even in times of economic recession.
Generally, a greater market share, faster growing markets, new products or services, or higher quality products necessitate spending more than the minimum budget amount to get results. Companies may spend as much as 20% of gross sales or more to launch a new product or service.
A frequently asked question is: "Should I figure my percentage based on last year's gross sales or on what I think this year's will be?" The answer to that question matters a great deal less than HOW you spend it.
Don't invest in short-lived programs or schemes which equate to junk bonds. To maximize your investment, let us help you set a definite figure itemized in an annual plan.
Once we understand your goals and objectives, we can recommend a realistic outlay for advertising in support of their attainment. And we'll develop concepts and programs that will add excitement to your day-in-day-out road to achievement.
Also, by involving us in your annual business plan, you can trust us to evaluate the proposals of all media salespeople over the course of the year. By referring them to us, you will save time and aggravation.
By the way, don't think of advertising only as newspaper, radio or www banners. E-letters, annual reports, capabilities or product brochures, and even instruction booklets can be used as promotional literature to sell your firm to prospects and build its image with customers to encourage repeat business. We can assist you with the range of collateral pieces-- (our jargon for) items which extend your advertising message or explain your firm or products to the public. We can produce such literature in print, for broadcast or on the Internet. Let's make plans.